This mulatto lover is not alone.

Slate's Chatterbox picks up the story.  I thought it was a Heartland thing, wherein there is not much...Sensitivity in some folks' language.  I mentioned to my wife -- who is a mulatto and doesn't mind saying so -- that Dairy Queen needs to change the name of that drink, even though that commercial wherein a woman runs into a lab door and tears down the mini-blinds is hilarious.
 
I don't think this is a case of liberals being overly sensitive.  If the name of the drink was the StupidBushLatte', there would be no more drink.  And no more Dairy Queen.
 
Hee hee hee.